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8 basic Tips to start SEO for your website

Suppose you have started some business and want people to know about it. Most people enter certain keywords in any search engine for looking for suitable solutions. The search engine displays a list of results. The users normally have a tendency to look at the solutions which appear high in the list. Thus, it becomes necessary for you to try to bring your website among the top results.

SEO or Search Engine Optimization is the method of increasing the number of visitors of a website by applying certain algorithms that would bring the website high on the list of results returned by a search engine.

There are various tips that will help you with SEO, they are as under:

  1. Be committed and patient: As an SEO engineer you need to be patient and committed because the algorithms change from time to time so you need to be updated. It may take months to show results so you need to be calm and keep faith in your efforts.
  2. Make quality websites:Everyone wants their website to be displayed in the top 10 results. But does your site really deserve to be in that place? If not, try to make it better with completing basic On-page SEO factors.
  3. Use of keywords and phrases: Try to use as many unique phrases as you can in your text links or domain name. More focus should be on phrases rather than single keywords. Use keywords where they matter the most.
  4. Use fresh content: Fresh content can help you improve your ranking. So efforts should be made to update the content of your site from time to time.
  5. Use a relevant title for each page and description: No doubt for better ranking you need to have good content but for better ranking you need to use suitable title for whatever description you write.
  6. Build links wisely: Seek links from your authority sites in your company or seek links from trusted authorities in your region if you are interested in local hits.
  7. Avoid everything that may slow down your website: Avoid unnecessary plugins or large images because page load times are important.
  8. Write your own company blogs and update them regularly: Google often tends to favor sites that have links to static sites with relevant data and blogs best serve that purpose.

These are just few tips that help will help you with SEO. If you find them helpful or if you have some other tips kindly let us know in the comment section below.

What is office automation software?

With the increasing proportion of knowledge among workers in an organization, there is increasing concern for improving the work environment. This is where automation software comes into picture. It refers to software which is used to digitally collect, store and manipulate office data over a network which is required for accomplishing daily tasks. This software is used for integrating front office and back office systems and processes. In small businesses this software may not be necessary because they mostly complete their tasks on their own but as the business grows it becomes difficult to manage and so automation software becomes a helpful tool.


  1. It reduces involvement in less prior activities like organizing customer details or generating reports and helps you focus on tasks that need more attention.
  2. It reduces storage space and complexity of saving and storing physical copies of data.
  3. It speeds up retrieval of data.
  4. It helps several employees access the same data at the same time.
  5. It helps improve communication within and between enterprises.
  6. Scheduling and organizing meetings become easy.
  7. Low skilled people can also be trained to use the software.

Though, office automation software has a lot of advantages but it has some drawbacks as well.


  1. Good office automation software available today is very expensive.
  2. Older employees who are accustomed to using traditional practices may find it difficult to get used to the system. This may need additional training which may be time consuming.

If you are looking for an automation system for your company, don’t just buy software and then try fitting your business into it. Instead, analyze your requirements and choose a solution accordingly.

Why e-commerce over traditional shop?

What is e-Commerce?

Today, globalization has almost eliminated the concept of a physical market and has made everything online. You can purchase and sell anything online, no matter where you are. This is called Online Business, which is possible through commercial websites also known as e-commerce websites.

  • E-commerce is the sale of products and services over the internet, and is the fastest growing segment of our economy. It allows even the smallest business to reach the global audience with its product or message at a minimal cost.
  • E-commerce is the purchasing, selling & exchanging of goods and services over the computer network or internet where in transactions or terms of sale are performed electronically.
  • It will expand the organization’s market to national and even international markets with minimum capital investment.
  • The brand image of the Business can be improved worldwide with the use of e-commerce.
  • It helps to automate the business processes and make them faster and efficient.  

Online Shopping compare with Offline Shopping

Why e-commerce over Traditional shop?




Traditional Commerce

Sales Channel

  • Enterprise → Internet → Consumer
  • Manufacturer → Wholesaler → Retailer → Consumer

Sales Hour /Region

  • Entire world
  • 24x7
  • Restricted area
  • Restricted sales hour

Sales place/method

  • Market space (Network)
  • Sale based on information
  • Market space (store)
  • Sale based on display

Customer information acquisition

  • Any time acquisition through internet
  • Digital Data without no re-entry
  • Market survey and salesman
  • Require information re-entry

Marketing activity

  • 1:1 Marketing  via bi-directional communication
  • One way marketing to consumer

Customer support

  • Real time support for customer Dissatisfaction
  • Real time acquisition of  customer needs
  • Delayed support for customer Dissatisfaction
  • Time different for catching customer needs


  • small
  • large


E-commerce is way more advantageous than the traditional market. With the advent of technology, you can buy and sell goods online with just one click. If you have a smartphone phone, all you need is a suitable application. The rate at which people are shifting to e-commerce is increasing exponentially and if it continues at this pace, in no time every little shop will go online.

If you find this article helpful and if you wish to share some information with us kindly let us know in the comment section. Your feedback is valuable to us. :)

Getting outsourcing right

Outsourcing saves millions globally in IT costs. Using developers in less expensive markets can obviously be more productive but it’s not as simple as that. Why?

Agility and speed are now more essential to a business than ever, and teams needs to be custom fit. Harptec is offering bespoke software teams, at cost efficiencies and therefore achieving better results for business.

The need for speed

Reid Hoffman, co-founder of LinkedIn and Silicon Valley strategist counts speed as his first principle. His famous line is that ‘If you aren’t embarrassed by the first version of your product, you shipped too late.”

Linkedin Co-founder - Reid Hoffman

To be at the sharp edge of innovation, to get to market first or to steal a march on your competitors, software needs to be developed fast. It can be rolled out and then iterated afterwards where necessary.

There’s also a cost benefit to pace. By releasing fast, agile iterations of software, the cost of change is kept low. Rather than cumbersome, process heavy monolithic software, you have dynamic and nimble apps and platforms that can easily be changed and developed according to market demands.

Leading enterprises are already focusing on pace. Vodafone recently built an intelligent maps app in three weeks. Daimler built its Mercedes Me app with Pivotal to focus on minimal development cycles. Apple’s operating systems are built fast and then updated regularly and Amazon updates its retail platform every 11 seconds.

To achieve this speed Harptec has invested in fast clean interfaces that means clients have a close, agile and flexible fit with the development team.  With a focus on speed, the business case for getting offshore development is more compelling then ever.

A close-knit team is now vital

The world is standardising faster than ever.  Working with a global focus point for software solutions means you benefit from knowledge derived across many hot emerging industries and countries.

Effective collaboration is borne out of the constituent parts of a team working closely, instantly and reactively. This happens with understanding that comes with quick iterative cycles of development.  Once established the key is to maintain the components working, and not to seek economies of scale.

Harptec teams are kept tight.  With his ‘two pizza’ theory, Jeff Bezos claims teams should not be bigger than a number which could be fed by two pizzas. This helps to stay decentralised, move fast, and encourage high autonomy and innovation.

Finally, a development team that is servicing a global community has objectivity that can be both unique and insightful for all its customers.  It’s being fed the latest ideas and thinking from around the globe.  This provides a greater skills repository available to any single client.  Quite simply, the client and can more.

Efficiency is Crucial to Business

Productivity achieved from outsourcing is simply unparalleled.  Through efficient experience resources one can achieve the same output at a more efficient price point.  How can you compete with a competitor who has a 30% saving on his cost base that he passes onto clients?

What is the solution?

To create software that can be built fast, adapted quickly to the market, and iterated at low cost, software has to be built through effective remote teams. Like all things the market is discerning.

Finding an outsourcing partner is easy, finding the right one is a bit more work.  Focus on teams that have:

  • Proven experience with major organisations
  • Small and dedicated units
  • A focus on communication

Harptec Software can offer this package to you, amazing productivity and high quality output.


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