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What is a Landing Page?

Landing page is an important part of online marketing. Landing page is the 1st page a visitor ‘lands’ on your website. Landing page gives your visitors a brief overview of your intended goal. A good landing page targets specific audience. With a landing page you can create something that is of value and convert maximum visitors to leads.

Types of landing pages:

  1. Click through landing pages

These pages are created with the goal of redirecting the visitors to some of the functionalities that your primary web application/website provides. Take an example of the landing page of an e-commerce website. A click takes you either to the shopping cart or registration page. The advantage of this landing page is that the user is redirected to places where you want him to go. If he finds them interesting, you have a chance of him getting converted into a lead.

  1. Lead generation landing pages

The purpose of lead generation landing pages is to collect user information like their name, email id, phone number etc. with sole purpose of letting them know about your services as and when applicable. In exchange for their information you can provide them with an e-brochure or newsletter. If you have an electronic retail store you may offer them some discount coupon. Other benefits that can help you generate leads are a free trial of your service, webinar, a free gift etc. 

Landing Page Example

Advantages of landing pages:

  1. A great marketing platform: Landing page serves as a single platform to let your visitors know about what you do and what your services and products are.
  2. Coming Soon…. In order to create a sense of anticipation in the minds of your visitors you can create a landing page that shows “Coming soon” or “Under construction”. This way they will be curious to know about your business and will definitely visit your site when you go live.
  3. Affiliate marketing: There is a difference between Home page and landing page. A home page is made to link to several pages in your website while your landing page is the one which lures the visitor to click on a link that will redirect them to your main website.
  4. More profit: Without landing pages all other efforts will become baseless. It will be a waste of time and money because the marketer will not have enough funds to maintain the website.

Conclusion: The earlier you realize how important the investment on landing page is the sooner you can start earning bucks on your investment.

Importance of Quality in Business Development


Quality the term itself defines the development of the project in best manner which satisfies the users.

In other words the goal of quality management is to meet the standards and regulations the customer needs from the software.

Importance of team for attaining quality:

“Perfection is attainable, but if we chase perfection we can catch excellence” - Vince Lombardi.

Harptec offers a team which always believes that moving quickly is always an advantage but we are not going to sacrifice quality for speed.

"Coming together is a beginning. Keeping together is progress. Working together is success." - Henry Ford.

Quality can be defined in two ways:

External Quality: External Quality refers the quality the user experiences while using the software.

Characteristics of External Quality are: Genuinely Useful, Easy to use, Correct, Robust, Fast, Efficient, Compatible, Adaptable, Secure and Consistent.

Internal Quality: Internal Quality refers to the code-dependent aspects that are not visible to the users and are meaningful to the developers only.

Characteristics of Internal Quality are:Code should be easy to understand, Extensible, Modular, Loosely Coupled, Highly Cohesive, Complaint, Consistent, Reusable, Portable and Documented.

There are three aspects of software quality:

Functional Quality: Means the software correctly performs the tasks according to the requirement of the users.

Structural Quality: Means the code should be well structured.

Process Quality: Means being consistent from one project to another i.e. meeting delivery dates, meeting budget, etc.

For any software company to be successful, the main goal is to understand the needs of the clients and get their feedback. Through this we can get innovative ideas for developing the software.

In short, software developing is the process of implementing the ideas of the customers.

Harptec team believes that quality is a tool and not a goal or a way to describe things. There are no limits in achieving quality or making our work better.

The important aspect in achieving quality work in any field is planning. Every organization should adopt a working methodology so that the team members get clear idea on how they should work to get best results.

For every organization quality of the software should be the main priority as “Good Software leads to Good Business”.

Software does not meet quality aspects on its own, it’s the mixture of developer’s sincere effort, skillful execution, perfect direction and high level of intentions.

“Harptec has no limit to success”.

Is the search engine that you are using the best one?

Search engines have made our lives so simple. Any keyword we enter, we get information about it at our fingertips in a few Nano seconds. Did you ever think what makes these search engines so effective? Did you ever try to know if your search engine is the most efficient or not? Well, it’s okay if you have not because this article is all about that.

Best Search Engine

So, the answer to what makes the database of a good search engine is as follows:

  1. Size of the database: For a search engine to be effective, a large database is required. You should be able to search major part of the web with that search engine.
  2. Is the data up to date?: The database should be refreshed to find new pages from time to time and the crawlers or spiders should keep their copies of websites updated.
  3. Is it fast?: Can your search engine deliver fast results? An ideal search engine should answer to any query quickly.
  4. Consistency: A search engine should show consistent results. These results should not vary from time to time.
  5. Ignore spelling mistakes: Sometimes a user may misspell a word. The search engine should show results for the nearest appropriate word.
  6. Assume conjunctions when necessary: Users have a tendency of entering only keywords for the search. A good search engine should assume keyword ‘and’ between words.
  7. Popular ones at the top: The results that are displayed should be based on popularity. Popular results should be at the top of list.
  8. Keywords should be highlighted: The keywords that you mentioned while searching, should be highlighted in the results displayed.
  9. Relevant results should be at the top: The results that are displayed on the top of list should be based on the keywords that the user has entered.

If you liked our article or if you wish to add something to it kindly let us know in the comment section. Your feedback is valuable to us. :)

Testing in coding phase

Testing is very necessary in any field because even a small error can cause havocs! Be it software or any other field, testing is essential before delivering the product to the client.

Here are some tips that will help you in testing a system.

  1. Check if the code is consistent with design:
    Check if the code is written as per the coding standards, and that it follows all algorithms properly. Check if the modular structure of the program is maintained and I/O handling is done.
  2. Testing should be done systematically:
    A plan should be made as to how testing has to be carried out and it should be done as per that. It makes tasks easy and helps organize testing efforts. If errors are found in some part of the code and if changes are made, the modified code should be rerun and checked for errors if any.
  3. Test tools should be used wherever necessary:
    A tester should be familiar with various test tools and compilers available on the system. The choice of test tool depends on what language is used from making the system.
  4. Stress testing should be done:
    The system should be exposed to conditions in which the resources are either overwhelmed or taken away from the system. Both positive and negative results should be noted.
  5. Test one unit at a time:
    Do not rush into testing the entire system at a time. Divide it into logical units and check each individual unit for errors.
  6. Determine when to stop:
    If the errors are still found every time the code is run, the testers should continue with the testing process.

Software testing depends on the cost of an error. Some difficult and significant functions require more testing.

4 Steps to a Successful Product Development Strategy

For any company to progress in this competitive world, it needs to develop new products to offer to clients or upgrade existing products to make a mark in today’s competitive world. This is called product development strategy. This is generally adopted when a company’s existing market is saturated and things become stagnant or company starts incurring a loss. This strategy adds variety to the existing market and increases chances of generating value from it.

The steps involved in this strategy are as follows:

  1. Market Research: Before making a new product the company should do a thorough market study and take into consideration the demand. They should sure that their new product satisfies the market needs.
  2. Analysis: The market requirements should be analyzed properly before starting the actual product development. All the pros and cons should be considered and the tools and technologies required should be finalized. The time that will be required for developing the product should be decided. This is an important step in product development.
  3. Build Product: After analyzing and finalizing everything the product should be built as per the industry standards. Suitable team should be assigned with the task and the concerned person should make sure that the product is developed in stipulated time.
  4. Maintenance: The product which is developed has to be maintained and upgraded from time to time so as to ensure that it does not become outdated.

Product Development strategy comes to help when you wish to expand your business and take it to a new level.

6 Ideas You Can Use To Build Out a Personal Website.

Nowadays, everyone is looking for ways to expand their business and the most popular way of doing that is by going online. But it is necessary that you have a unique website for your business, only then will the people be interested in your work.

Personal Website Ideas

Here are a few ideas that will help you make a one in a million website:

  1. Promote your brand:Use any designing tool and invest time in making a logo for your business. After you finish designing your logo choose an appropriate tag line. Make sure your tagline is catchy, but do not overdo it.
  2. Choose a suitable theme: A lot of themes are available online which are great if you do not have a designer at hand. These themes are compatible for various platforms.
  3. Good Content:Your website is a reflection of what you do.Be precise and specific about your products. Do not write long essays and use proper keywords. Use an easy language which can be understood by people visiting your website. Identify your target customers and write your content accordingly. Use images for promotion because people tend to remember visual aids more than words.
  4. Add a Contact Us page: This page is very important and it is not to be hidden in the footer section because it helps a potential customer come in contact with you. The contact details should be relevant and easy to access.
  5. Create a Blog: Let people know your area of expertise and make them know what more you can do. Do not let your website lay static. Let people add comments on your posts so that it stays active.
  6. Call to action: If you wish to attract more people to visit your website, you can accomplish this with “call to action” button that is clearly visible. It would be beneficial if you link it to your blog or contact us page.

A website should be such that it showcases your work properly and makes your visitors clear about your services. If you liked this post or if you have any suggestions kindly let us know in the comment section.

Why is website speed important?

Today when nobody has the time and patience to wait for anything, will they wait for a slow website? Well, the answer is no. Even Google has indicated page speed an important indicator for determining the rank of machines and has also rewarded sites that have clean codes and get downloaded easily.

If page speed is low, the search engines can crawl a few pages while your page loads, thus affecting your indexation immensely.

Page speed is also important for a good user experience. Pages with longer load time tend to have higher bounce rates thus skipping other pages of your website. The result – potential sales go down the drain in just a few seconds.

So what really affects your site speed?

  1. Themes: A beautiful website is necessary but not at the cost of page time. Choose a theme that is suitable for your website and which does not increase your loading time.
  2. Heavy code: Whenever you write an inefficient code it affects your site speed very much. So an effort should be made to shrink files.
  3. Annoying advertisements: Advertisements are really annoying especially when they irrelevant. These advertisements take time to load and may cause your visitors to flee in just some seconds.
  4. Images: Images that are not optimized can affect your page time immensely. These images generally have the overhead of heavy data on them.

Website speed is imoortant

How can you optimize your site speed?

  1. Simplify your design:Approximately, 80% of time is spent in downloading different elements of a page because an HTTP request is made for each element. So, more the components, more the HTTP requests will be and as a result it will take longer to load. For simplifying your design you can use css instead of images wherever possible, combine multiple stylesheets and put scripts at the bottom of each page.
  2. Use Compression: Large pages or heavily coded pages are often bulky and slow to load. The best way to reduce load time is to zip them. Compression reduces bandwidth of your pages, thus reducing HTTP response.
  3. Use browser caching: Whenever we open a page for the first time the browser saves the elements from the page into cache, so the next time you visit the page, browser can load without sending HTTP requests.
  4. Optimize large images: Oversized images take longer to load so use image editing tools and try to keep your images as small as possible.
  5. Reduce plugins in your website: Plugins can have certain security issues which may slow down your website. There may be some technical difficulties which may crash your website.
  6. Fix broken URLs: Broken links lead to 401/410 errors which cause wasteful requests. Thus it is necessary to fix those broken URLs. But before that you should check which URLs are broken and you can do that with free tools that are available online.
  7. Database optimization: Some websites use database and there is constant interaction with the database. For the website to be fast it is necessary that you adopt ways to optimize your database for faster retrieval of data. You may use indexing for that purpose.
  8. Replace PHP with static HTML wherever required: PHP makes your site efficient but calling information through it uses up server resource. So, it should be replaced with HTML which requires no time.
  9. Specify image dimensions:When you don’t specify image sizes, at run time the browser has to calculate the dimensions and then lay out your content.
  10. Put CSS at the top and JS at the bottom: CSS should be at the top of the page because it will not be rendered until CSS is rendered. JS on the other end should always be at the bottom because it prevents browsers from parsing after the tag before it is loaded and gets completed.

Do you think I missed out a point? Did you like the article and find it fruitful? Kindly let us know in the comment section. Your feedback is valuable to us.

What's the difference between "top-down" and "bottom-up" approach?

Integration testing has 2 approaches:

  1. Big bang approach – In this approach all modules are integrated all at once and then testing is done.
  2. Incremental approach – In this approach, logically related modules are joined. As the process of testing continues more such related modules are added and testing is continued till all modules are tested. Stubs and drivers are used in this process.

Incremental approach is divided into 2 categories:

  1. Top down Approach: In this approach testing process is carried out from top to bottom following the control flow of the system. Main module is divided into sub modules. Stubs are used in this approach. The module which is tested will call the stub. Stub is a dummy module which is created if the sub module is not created and it is used to simulate communication with the calling module.



  1. Fault localization is easy.
  2. High priority modules are tested first.
  3. Major design faults can be detected and fixed.
  1. Lots of stubs have to be created.
  1. Bottom Up Approach: In this approach the testing process is carried out from bottom to up, i.e., the lower level functionalities or modules will be tested first working its way up to the higher level functionalities.



  1. Fault localization is easier.
  2. In this approach no time is wasted in waiting for all modules to build like big bang approach.
  1. Critical modules are tested in the end so they may contain errors.

The winner! Well, there is a tie in this case because both have their own shares of pros and cons. So it is you who should decide which approach you wish to follow depending on your convenience and requirement.

Best E-Commerce Platform Software in 2016

There are many E-Commerce platforms available in the market that can be used for your Business. In order to determine which E-Commerce software is best for your online business, it is essential to understand different characteristics and functionality of these E-Commerce platforms.

Therefore, you can pick the best suited E-Commerce solution for your website according to your business requirements like shopping cart, Ordering capabilities, User accounts, search, navigation, reporting etc.

E-commerce platform software

Most popular E-Commerce platforms and their characteristics are as below:


Magento is the high performance, scalable e-commerce solution. It has class features and the flexibility required to create E-commerce solution.



  1. Manage multiple store, multi-language & multi-currency support and is mobile and search engine friendly. 
  2. The store is well organized and the administration area is user friendly.
  3. It provides template Architecture.Which enables to customize the site as required.
  4. Advanced SEO features that can be exploited to make all the difference, bringing organic traffic, reducing the costs of digital marketing.
  1. It is an extremely large system thus requires expert developer to deal with.
  2. Magento requires dedicated servers to host otherwise it will run slow thus frustrating the user.


  • Magento provides 2 platforms

Magento Community: It is Free Edition. Its functionality can be extended by installing extensions.

Magento Enterprise: it is design for large businesses and charges annual maintenance fees.


Shopify is an amazing platform for building an online retail business.



  1. Provides complete integrated eCommerce platform.
  2. You only need to sign up and everything is handled in one place.
  3. Provides huge array of additional functionality.
  4. Provides iPad integration and payment processing which makes it complementary to a retail store.
  1. Themes are not well-designed, thus proper coding knowledge is required for tweaking their appearance.
  2. Running cost is higher as compared to other ecommerce platforms.


Virtuemart is an open source E-commerce solution designed as an extension of the Joomla.



  1. Virtuemart requires less technical knowledge.
  2. It allows you nevertheless to quickly put your shop online and maintain it easily.
  3. There are many extensions readily available so you don't have to program this yourself.
  4. It offers a catalog mode where the shopping cart features are turnoff.
  1. Virtuemart has slow development process and lacks default advanced functionalities.
  2. Limited control over the platform.


WooCommerce is an open-source eCommerce platform that takes the form of a plug-in that runs on top of the WordPress Content Management System (CMS). 



  1. Woocommerce runs on WordPress and it’s completely free.
  2. The store’s look is clean and modern; it works in mobile device as well.
  3. It provides free plugging.
  4. Store configuration and product uploading is simple. 
  1. Technical knowledge is required, although the key skills are easy to learn.
  2. WordPress sites do require some regular maintenance in order to keep them secure.
  3. Updates are fairly frequent.

The pros and cons of all the e commerce software are mentioned here. Choose the one that best suits your requirements. If you find this article helpful or if you wish to add something kindly let us know in the comment section.

Why does your business need a website?

It is difficult for some business groups to survive in this competitive world today. The best and the most efficient way to let people know your business is by creating a website for it. It will reach millions of users at a time and will eventually help your business expand.

Following points will throw more light on why exactly do you need a website for your business.

  1. Expand your business.

            These days, a large number of people use internet to find particular services or products, so website plays an important role to help them come in contact with you. Through your websites, the customers can find every necessary information related to your business. Websites help your business reach new heights of success regardless of its size.

  1. Save some bucks.

            As a small business manager, you believe you cannot afford a professional website as it might cost a lot but in some cases it just costs half or a quarter of what you might have estimated. The best way to promote your business is through websites as it is cost effective compared to printed fliers, newspaper advertisements, or any other form of advertisement.

  1. Helps you stay up-to-date.

            When you upload your business information or your online brochure or catalogue on your website it helps your customers to get information about the business. Websites enable you to quickly update your business information as many times as you wish to. So for a business to be more successful, the best way to inform your customers is through websites and not through offline advertisements.

  1. Easy access 24/7.

Regular visitors or potential customers can get information about your business as well as your new services and updated products at any time (24/7/365) even after your working hours. With today’s busy schedule this can be a great selling point for making a purchase decision.

  1. Showcase your efforts!

            No matter what variety of business you’re into, a website could be an excellent way to showcase your work. With the help of a portfolio or gallery, you can make your business more distinctive.

  1. Save the most important asset – TIME!

            When you provide information to your customer through phone call, SMS or email it is much time consuming. With the help of online information and catalogue you can provide your service information or product details to them at their own convenience. This helps save your and the customer’s time.

  1. Improve customer services

Customers may have certain queries about your product and they may need to communicate with you. With the help ofa “Contact Us” page and an FAQ option, customers can contact you at their convenience and you can help them to solve their queries. You can share new services and offer updates by sharing it on your website and also social media.


Today when the world is making technical advances, creating a website for your business would be your way of embracing technology and using its advantages for your business growth. So if you don’t have a website for your business, go get one!

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