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Why We Love Content? (And You Should, Too!)

A good content can win many hearts – including Google! It is a very important part of your website. It gives an identity to your digital presence. A website, no matter how beautifully it is made, is incomplete without quality content. Here are ways in which good content can be beneficial to your business:

  1. Helps people know what you do!: A good content gives the visitors exact idea of what you do. What keeps visitors engaged is quality of your content. Proficient writing has the capability of converting potential customers to customers and attracting more customers.
  1. Fills up the void!: Imagine a perfectly garnished dish but without salt. Will you like it? No! Then do you think the visitors will like a well-designed site without content? Designing is essential for a website to make it look attractive but some spaces look empty without suitable content.
  2. Search Engine Optimization: Good content is not only appealing to the customers but also to the search engines. Good SEO strategies if implemented properly can help improve the rank of your website. SEO mainly focuses on keywords, so a good content with proper keywords can increase the flow of customers and help improve your business.
  3. Improved ROI: A website is an important asset for any company because it is the 1st to communicate to the clients. So, good content is necessary for the potential client to understand your services. Internet is the cheapest and the fastest way to let the world know about you. Thus, good content increases your ROI.

For a website to be successful one needs to pay attention to all aspects of website development like –web designing, content quality and web development in order to increase the number of visitors.


4 Steps to a Successful Product Development Strategy

For any company to progress in this competitive world, it needs to develop new products to offer to clients or upgrade existing products to make a mark in today’s competitive world. This is called product development strategy. This is generally adopted when a company’s existing market is saturated and things become stagnant or company starts incurring a loss. This strategy adds variety to the existing market and increases chances of generating value from it.

The steps involved in this strategy are as follows:

  1. Market Research: Before making a new product the company should do a thorough market study and take into consideration the demand. They should sure that their new product satisfies the market needs.
  2. Analysis: The market requirements should be analyzed properly before starting the actual product development. All the pros and cons should be considered and the tools and technologies required should be finalized. The time that will be required for developing the product should be decided. This is an important step in product development.
  3. Build Product: After analyzing and finalizing everything the product should be built as per the industry standards. Suitable team should be assigned with the task and the concerned person should make sure that the product is developed in stipulated time.
  4. Maintenance: The product which is developed has to be maintained and upgraded from time to time so as to ensure that it does not become outdated.

Product Development strategy comes to help when you wish to expand your business and take it to a new level.

What's the difference between "top-down" and "bottom-up" approach?

Integration testing has 2 approaches:

  1. Big bang approach – In this approach all modules are integrated all at once and then testing is done.
  2. Incremental approach – In this approach, logically related modules are joined. As the process of testing continues more such related modules are added and testing is continued till all modules are tested. Stubs and drivers are used in this process.

Incremental approach is divided into 2 categories:

  1. Top down Approach: In this approach testing process is carried out from top to bottom following the control flow of the system. Main module is divided into sub modules. Stubs are used in this approach. The module which is tested will call the stub. Stub is a dummy module which is created if the sub module is not created and it is used to simulate communication with the calling module.



  1. Fault localization is easy.
  2. High priority modules are tested first.
  3. Major design faults can be detected and fixed.
  1. Lots of stubs have to be created.
  1. Bottom Up Approach: In this approach the testing process is carried out from bottom to up, i.e., the lower level functionalities or modules will be tested first working its way up to the higher level functionalities.



  1. Fault localization is easier.
  2. In this approach no time is wasted in waiting for all modules to build like big bang approach.
  1. Critical modules are tested in the end so they may contain errors.

The winner! Well, there is a tie in this case because both have their own shares of pros and cons. So it is you who should decide which approach you wish to follow depending on your convenience and requirement.

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