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Harptec gave online presence to Heterodyne Technologies Pvt. Ltd.

Today’s business entities are migrating to a new business model, where the in house IT Network domain is also experiencing a change.
Customers today need more value from their networks and services offered by their technology partners who ideally should be integral to their process of optimizing the ROIs from their Network Infrastructures.


It is with this ideology of meeting these challenges and as an answer to fulfill your growing needs & demands from an IT Network; being associated with HETERODYNE TECHNOLOGIES PRIVATE LIMITED [HTPL], couldn’t have been more aptly timed.

Visit: - heterodynetechnologies.com

What are WordPress themes?

WordPress is an open source tool for creating websites and blogs. It is by far the easiest and the most powerful content management system which is written is PHP. WordPress is popular among people who love blogging and designing. WordPress provides some inbuilt themes and plugins which are customizable. Now the question is what are these themes?

WordPress themes provide skin to your website or blog. These themes present your idea to your visitors. WordPress themes can be rendered as it is but if you have a brand or your own design you can customize the theme accordingly.

There are various themes which are available. They are either paid or free. The cost of a theme depends on the level of design and customizability of the website.

Free WordPress themes are available but because they are free, they may be common. If you wish to address a small audience then it is okay to use a free theme.

However, if you want to address a large crowd and publish your website your way you may want to purchase one of the paid themes.

Can you build your own themes?

Of course! With knowledge of HTML, CSS, JavaScript and PHP you can create your own theme. Apart from this you need to have basic knowledge of database and programming.

Conclusion:

Understanding WordPress is very easy but using it to create a website is a big task. But because it is open source and its documentations are available you may get all necessary help for building your own websites.

 

Why is JOOMLA preferred so much?

Joomla is a free and open source content management system for publishing web content which had its inception back in 2005. It is written in PHP and is built on MVC (model-view-controller) framework. It uses various object oriented programming concepts and techniques. It is compatible with database like MySQL, MS SQL, or PostgreSQ. It includes different types of features like page caching, RSS feeds, news flashes, blogs and language internationalization.

Why is JOOMLA preferred so much?

  1. No technical expertise required

It is necessary for a website or application to be user friendly because not all users will be belonging to a technical background. JOOMLA provides a very simple technical system to operate the portal on frontend and backend. There are various built in themes which allow easy customization.

  1. An interactive community

JOOMLA web portal allows us to interact and communicate with an infinite number of members. It is beneficial for any business whether small scale or large.

  1. Beneficial to developers

Joomla is built using MVC design pattern, which is a good news for developers because it allows the developers to concentrate more on development rather than worrying about how it would look in the front-end.

  1. Cost efficient

Online portals are expensive and they require higher maintenance in the long run. Everyone is moving to Joomla for developing online portals because of its low developing and maintenance cost. Joomla also wins over other online portal development systems in terms of features and benefits. 

  1. Security

Joomla provides highest security to its users. The security system can be customized as per specific requirements. Websites, and web portals with Joomla content management system can be secured against hackers by making simple changes. This is why the developers do not require additional security systems for Joomla sites.

  1. Easy management

The administrative interface allows the users to operate on intranet or internet easily. Joomla sites have shopping carts integrated in them which makes it easy and less time consuming compared to other CMSs. After the site is ready to use the administrator can control each component of the website.

Conclusion:

Joomla sites and applications are highly responsive and compatible with different web browsers and operating systems. What makes Joomla so user friendly is its extendibility and growth over the years. It is the modern world CMS that the technological world needs today.

 

How to install a WordPress plugin?

What is a plugin?

Before getting into installing WordPress plugins, let us know what WordPress plugins are? WordPress plugins help you extend the functionalities that are already available in WordPress. Plugins offer custom features so that each user can personalize their site as per their needs.

Why plugins are essential?

After knowing what a plugin is, you may be curious to know why WordPress plugins are essential. Themes are already there to provide look and feel of a website, so what do plugins do? As mentioned earlier, plugins add new functionalities to the theme and extend it. It is mainly used for customization purpose.

Installing a WordPress plugin

  1. Click on Plugins and then click on Add New. A new screen with list of all plugins will be displayed and will allow you to filter by criteria such as "Featured", "Popular", "Recommended", and so on.
  2. From here click on Install Now. You will immediately be taken on the Installing Plugin screen and your plugin will be downloaded and installed.
  3. You will be given the options to activate the plugin or return to the plugin installer page or activate, deactivate or delete and manage the installed plugins.

Installing a third party plugin

  1. You can purchase plugins from the WordPress repository or you can purchase it from an external vendor or you can even download it from another site.
  2. The plugin comes in a zip file.

Now there are two ways to install a third party plugin:

Installing via WordPress

  1. Log in to WordPress and click on Plugins. Then click on Add New. You will be able to see an Upload Plugin link at the top of the screen just beside the Add Plugins title.
  2. You will be taken to a page that asks you to upload the zip file.

Installing via S/FTP

  1. Before installing the plugin to your server, locate the plugin zip file and extract the contents on your system.
  2. Connect to your server with appropriate credentials via S/FTP and reach the wp-content/plugins directory.
  3. Upload the folder to the directory and log in to WordPress.
  4. You shall find the uploaded plugin in the Plugins section in the Installed Plugins menu item.
  5. From this list activate the plugin by clicking on Activate link.

Best E-Commerce Platform Software in 2016

There are many E-Commerce platforms available in the market that can be used for your Business. In order to determine which E-Commerce software is best for your online business, it is essential to understand different characteristics and functionality of these E-Commerce platforms.

Therefore, you can pick the best suited E-Commerce solution for your website according to your business requirements like shopping cart, Ordering capabilities, User accounts, search, navigation, reporting etc.

E-commerce platform software

Most popular E-Commerce platforms and their characteristics are as below:

Magento

Magento is the high performance, scalable e-commerce solution. It has class features and the flexibility required to create E-commerce solution.

Pros

Cons

  1. Manage multiple store, multi-language & multi-currency support and is mobile and search engine friendly. 
  2. The store is well organized and the administration area is user friendly.
  3. It provides template Architecture.Which enables to customize the site as required.
  4. Advanced SEO features that can be exploited to make all the difference, bringing organic traffic, reducing the costs of digital marketing.
  1. It is an extremely large system thus requires expert developer to deal with.
  2. Magento requires dedicated servers to host otherwise it will run slow thus frustrating the user.

 

  • Magento provides 2 platforms

Magento Community: It is Free Edition. Its functionality can be extended by installing extensions.

Magento Enterprise: it is design for large businesses and charges annual maintenance fees.

Shopify

Shopify is an amazing platform for building an online retail business.

Pros

Cons

  1. Provides complete integrated eCommerce platform.
  2. You only need to sign up and everything is handled in one place.
  3. Provides huge array of additional functionality.
  4. Provides iPad integration and payment processing which makes it complementary to a retail store.
  1. Themes are not well-designed, thus proper coding knowledge is required for tweaking their appearance.
  2. Running cost is higher as compared to other ecommerce platforms.

Virtuemart

Virtuemart is an open source E-commerce solution designed as an extension of the Joomla.

Pros

Cons

  1. Virtuemart requires less technical knowledge.
  2. It allows you nevertheless to quickly put your shop online and maintain it easily.
  3. There are many extensions readily available so you don't have to program this yourself.
  4. It offers a catalog mode where the shopping cart features are turnoff.
  1. Virtuemart has slow development process and lacks default advanced functionalities.
  2. Limited control over the platform.

WooCommerce

WooCommerce is an open-source eCommerce platform that takes the form of a plug-in that runs on top of the WordPress Content Management System (CMS). 

Pros

Cons

  1. Woocommerce runs on WordPress and it’s completely free.
  2. The store’s look is clean and modern; it works in mobile device as well.
  3. It provides free plugging.
  4. Store configuration and product uploading is simple. 
  1. Technical knowledge is required, although the key skills are easy to learn.
  2. WordPress sites do require some regular maintenance in order to keep them secure.
  3. Updates are fairly frequent.

The pros and cons of all the e commerce software are mentioned here. Choose the one that best suits your requirements. If you find this article helpful or if you wish to add something kindly let us know in the comment section.

Why e-commerce over traditional shop?

What is e-Commerce?

Today, globalization has almost eliminated the concept of a physical market and has made everything online. You can purchase and sell anything online, no matter where you are. This is called Online Business, which is possible through commercial websites also known as e-commerce websites.

  • E-commerce is the sale of products and services over the internet, and is the fastest growing segment of our economy. It allows even the smallest business to reach the global audience with its product or message at a minimal cost.
  • E-commerce is the purchasing, selling & exchanging of goods and services over the computer network or internet where in transactions or terms of sale are performed electronically.
  • It will expand the organization’s market to national and even international markets with minimum capital investment.
  • The brand image of the Business can be improved worldwide with the use of e-commerce.
  • It helps to automate the business processes and make them faster and efficient.  

Online Shopping compare with Offline Shopping

Why e-commerce over Traditional shop?

 

Items

e-Commerce

Traditional Commerce

Sales Channel

  • Enterprise → Internet → Consumer
  • Manufacturer → Wholesaler → Retailer → Consumer

Sales Hour /Region

  • Entire world
  • 24x7
  • Restricted area
  • Restricted sales hour

Sales place/method

  • Market space (Network)
  • Sale based on information
  • Market space (store)
  • Sale based on display

Customer information acquisition

  • Any time acquisition through internet
  • Digital Data without no re-entry
  • Market survey and salesman
  • Require information re-entry

Marketing activity

  • 1:1 Marketing  via bi-directional communication
  • One way marketing to consumer

Customer support

  • Real time support for customer Dissatisfaction
  • Real time acquisition of  customer needs
  • Delayed support for customer Dissatisfaction
  • Time different for catching customer needs

Capital

  • small
  • large

 

E-commerce is way more advantageous than the traditional market. With the advent of technology, you can buy and sell goods online with just one click. If you have a smartphone phone, all you need is a suitable application. The rate at which people are shifting to e-commerce is increasing exponentially and if it continues at this pace, in no time every little shop will go online.

If you find this article helpful and if you wish to share some information with us kindly let us know in the comment section. Your feedback is valuable to us. :)

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